#4. The Law of the Perception
"Marketing is not a battle of products, it's a battle of perceptions."
(It all comes down to this, doesn't it?)
Ooh, this is one that can get on people's nerves.
"What do you mean, all truth is relative? That's not true!" (er, wait a minute . . . ).
"What do you mean there's no objective reality? That's not the way I see it!" (er, wait a minute . . . ).
Is this law still relevant? I think it's one of the 22 Laws that stands as strong now as when it was introduced -- perhaps it's a bit more important today. Here's why:
Most perceptions are second hand. Not all, of course. There are areas in which you are perhaps a subject matter expert without equal. But in those other areas, you're relying on the expertise, the opinion, the influence of those you trust.
You may not be a theologian or an "exegete" (one who practices exegisis), but if you are a member of a faith community, you will rely on the perception of leaders in this community.
I'm guessing that while you had your coffee today, you did not attempt to reconcile quantum mechanics and general relativity, but if you needed to, you would look to the opinions of those who have.
With the onset of social media outlets, we have witnessed the arrival of new influencers ready to alter the perceptions of those who are looking to resource or crowd-source their decisions. And, ultimately, you will believe what you want to believe.
So . . . that's my perception. What's yours?
Behold your battle of perception.
0 comments:
Post a Comment